THE TV PARENTAL GUIDELINES
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MONITORING BOARD

The TV Parental Guidelines Monitoring Board is comprised of a maximum of 24 members ó the chairman, historically the president of the MPAA, NCTA or NAB; 18 industry representatives from the broadcast, cable and creative communities appointed by the NAB, NCTA and MPAA; and five public interest members, appointed by the Board chairman. Currently, Gordon Smith, president and CEO of NAB, serves as the chairman of the Monitoring Board.

Representatives from the following organizations currently serve on the TV Parental Guidelines Monitoring Board:

  • 21st Century FOX
  • ABC
  • A+E Networks
  • AMC Networks
  • American Academy of Pediatrics
  • Boys and Girls Clubs of America
  • Call for Action
  • CBS
  • Discovery Communications
  • Entertainment Industries Council
  • HULU
  • Lifetime Networks
  • NAB - Current Chairman, Gordon Smith
  • National PTA
  • NBC Universal
  • Pause Parent Play
  • Sony Pictures Entertainment
  • Turner Broadcasting System
  • Univision
  • Viacom Media Networks

The Monitoring Board is responsible for overseeing the TV Parental Guidelines and for working to ensure uniformity and consistency in the application of the guidelines. The Monitoring Board does this by reviewing complaints and other public input and by facilitating discussion about the application of ratings among members of the Board and other relevant industry representatives. The Monitoring Board typically meets annually and additionally, as necessary, to consider and review complaints sent to the Board, discuss current research, and review any other relevant issues. In addition, the Board facilitates regular calls among industry standards and practices executives to discuss pending and emerging issues in order to promote ratings consistency across companies.

Viewers can contact the Board by mail, phone or email to voice any questions or complaints about TV ratings. Since 1997, the Board has received an average of 300 questions and correspondence per year; a relatively small number of these are ratings complaints. The remaining correspondence received by the Board covers a broad range of topics, including general questions about the ratings system from students and viewers, requests for shows to be put back on the air, questions regarding commercials, and questions about the location of certain channels. Individual ratings complaints are forwarded to the network on which the program aired for a direct response.

Adjudication Process

When the Monitoring Board receives multiple complaints about the rating on a particular program, the chairman determines if it will be brought before the Board for adjudication. If the complaints are widespread, the chairman notifies Board members and calls a meeting to review the rating.

The network on which the program aired is given an opportunity to explain the reason for the programís rating. If the majority of those present and voting determine the program is incorrectly rated, the chairman will communicate that decision to the programís producer or network. If the producer or network agrees with the Boardís decision and agrees to change the rating on future airings, the issue is concluded. However, if the distributor or network believes the Boardís decision is in error and decides not to change the rating, the Board will make its views public.

TV Parental Guidelines | Post Office Box 14097 | Washington, DC 20004 | 202-879-9364 | tvomb@usa.net
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