August 1, 1997
NAB, NCTA and MPAA submitted the revised ratings system to the FCC for review. Under this revised system, television programming would continue to fall into one of the six ratings categories (TV-Y, TV-Y7, TV-G, TV-PG, TV-14, TV-MA). Additionally, content descriptors of D (suggestive dialogue), L (language), S (sexual content), V (violence) and FV (fantasy violence — exclusively for the TV-Y7 category) would be included in the ratings where appropriate. Industry also committed to inserting rating icons and associated content symbols for 15 seconds at the beginning of all rated programming, and increasing the size of the icons. Finally, the revised proposal called for the addition of five representatives of the advocacy community to the Monitoring Board. The revised guidelines were supported by leading family and child advocacy groups, as well as television broadcasters, cable systems and networks, and television production companies.